Ukrainian style model CHER’17 has opened its new Temproject-designed retailer on the primary ground of a mid-Nineteenth-century constructing on one of many central streets of Kyiv. The design idea arose from the digitalization pattern within the style business. There are a lot of shops with on-line showrooms and digital becoming rooms. Digital garments you could put on whereas contained in the meta-universe are gaining recognition. The digital area varieties its personal aesthetics, characterised by minimalism, enjoying with the proportions of objects and daring accented colours. “The CHER’17 retailer is a bodily inside created within the aesthetics of a digital area,” explains Anastasiia Tempynska founding father of the studio.
The reception desk, imitating an enormous stone block, is a metaphor for nature, which positively breaks into our accelerated life. But, the worth of nature stays fixed each in city actuality and sterile meta-simulation. It’s a form of reminder you could all the time cease to breathe, recharge your batteries, and expertise life to the contact.
Mirror and metallic surfaces turned one other component echoing nature. They provide retailer guests quite a lot of Instagrammable angles. “Mirrors of assorted shapes and configurations give extra air and blur the bodily boundaries of area. For me, mirrors and metal surfaces are a metaphor for a lake, a river, or gasoline stains in a puddle on the asphalt. Water is my inspiration, a dwelling substance that I can observe endlessly. Pure luxurious that we don’t all the time respect,” says Anastasiia.
The shop’s area has an elongated form and is split into three zones. The central component of the primary corridor “Residing Room” is an enormous blue couch assembled from lengthy cylindrical shapes. Behind it’s a LED display screen for model content material. The form of the sofa resonates with metallic tables manufactured from minimize pipes and delicate poufs within the becoming room space.
The second corridor “Boudoir” has pale pink partitions and a podium. In the course of the corridor stands a pink marble sink with two taps: one with water and one with glowing wine. Purchasing with pals isn’t solely about making an attempt on and shopping for garments but additionally about socializing and having fun with life.
Within the third zone “Cabin of a non-public airplane”, which is situated within the depth of the corridor, the saturated ultramarine shade of surfaces and furnishings dominates.