GROHE Floods the Pinacoteca di Brera in an Enchanting Play of Reflections

On the event of Milan Design Week 2023, GROHE presents its revitalized GROHE SPA sub-brand by flooding the distinguished Pinacoteca di Brera in an limitless play of reflections. Coming into the courtyard of the Pinacoteca, guests can immerse themselves in a holistic expertise with water at its core. Designed by the in-house design and model identification workforce LIXIL World Design, the immersive set up displays the artwork museum, together with the statue of Napoleon on the middle by one of the vital essential sculptors of his day, Antonio Canova.

The stillness of the water expands the house and creates a sort of phantasm whereas representing cleanliness and well-being. 4 cubes are positioned within the courtyard’s corners to supply inside areas the place GROHE SPA’s 4 tiers are showcased. A mirror floor is used on all these cubes to contribute to the infinite look of the set up.

 GROHE SPA ‘Health Through Water’ / GROHE

“Our immersive set up celebrates the GROHE SPA idea of ‘Well being via Water’, whereas paying tribute to the creative legacy of Pinacoteca. We consider that water is the supply of significant power. By interesting to completely different senses with our set up, we wish to create a particular expertise for our friends – identical to our GROHE SPA merchandise do. Reworking the toilet into a house spa will not be about utilizing particular person merchandise, however about creating holistic experiences that embrace the optimistic results of water on the physique and thoughts,” mentioned Patrick Speck, Chief, LIXIL World Design, EMENA.

 GROHE SPA ‘Health Through Water’ / GROHE

Every of the 4 bodily cubes nestled into the house is devoted to certainly one of 4 tiers that carry GROHE SPA to life. First, the GROHE SPA Icon 3D assortment: The 3D metal-printed merchandise redefine what is feasible, whereas taking sustainable product design with final customization choices to a brand new degree. Along with seeing the unique merchandise, guests can hear the sound of the 3D printing, see the method on an LED display screen and really feel a change in temperature: it will get hotter as quickly because the printing simulation begins.

 GROHE SPA ‘Health Through Water’ / GROHE

The second tier is comprised of the bespoke Atrio and Attract Good Non-public Collections which permit prospects to select from a fastidiously curated vary of colours, supplies, finishes and deal with designs. In an effort to allow end-consumers to take pleasure in an genuine marble fashion with a high-quality end, GROHE is partnering with Caesarstone, the worldwide pioneer of premium countertop surfaces, to craft faucet handles from the model’s sturdy surfaces in timeless designs. The set up demonstrates this partnership completely: As the important thing component, the black and white marble divides the house into two halves, demonstrating the numerous mixtures that the collections make attainable.

 GROHE SPA ‘Health Through Water’ / GROHE

The GROHE Colours Assortment is within the focus of the third tier. With trend-leading colours for merchandise corresponding to GROHE Attract and Aqua Ceiling Modules, the gathering makes it simple to create customized loos. Cool Dawn is the principle colour used on this dice, and the displayed collections bathe the room in a golden gentle, whereas guests can hear the sound of water and really feel its humidity because of the elevated temperature. Finishing the exhibition, the fourth tier revolves round modular bathe options. GROHE has created a multi-sensory expertise with mist, gentle and sound modules, in addition to an LED display screen displaying photos impressed by nature.